Social Media Trends Are Fun, But They Are Not a Strategy

If you are a small business owner in Middle Tennessee, you know how fast social media trends come and go. From trending sounds to viral memes, it feels like you need to constantly jump on the next big thing just to stay visible. But here is the truth: trends are a tactic, not a strategy.

If you want to grow your social media presence and attract new customers in Murfreesboro or anywhere else, your focus needs to be on original content that connects with your audience and makes them come back for more.

Why Social Media Trends Work Only for a Short Time

Trending reels and audio clips can give your brand a quick boost in reach. They may help the algorithm notice you and sometimes they even go viral. The problem is that trends fade quickly. What is popular this week will feel outdated by next week.

That is why small businesses that rely only on trends struggle to see consistent growth. Trends should be one part of your content plan, not the foundation of your social media strategy.

Hidden House Coffee: An Example That Works

Hidden House Coffee shows exactly how a small business can use social media the right way. Instead of filling their feed with graphics about coffee flavors, they make their baristas the brand.

They create recurring reels such as

• Secret Confessions of a Barista

• POV: Your Barista ___

• Skits that play on typical barista behavior

  
  

This type of content does more than entertain. It makes people want to visit their Instagram page and keep watching video after video. Their content is binge-worthy, not just a one-off post that shows up in

someone’s feed.

By building series that people recognize and enjoy, Hidden House Coffee has turned its employees into the reason customers choose them over another coffee shop. They are selling connection and personality, not just lattes.

What This Means for Other Industries

Not every business can create personality-driven skits like a coffee shop, but the lesson applies across industries.

For example, a flooring company in Middle Tennessee may not have daily walk-in customers like a café, but they can still use social media to stay top of mind. Most people are not shopping for new floors every day, but if your content is helpful, interesting, and consistent, you will be the first business they think of when the time comes.

That is the difference between using social media as a strategy instead of just posting whatever is trending.

Why Small Businesses Need Strategy, Not Just Tactics

This is where social media management and consulting come in.

A strong social media strategy for small businesses should include:

• Original content that fits your brand voice that you can make a series out of.

• Smart use of local SEO so your content reaches people in Murfreesboro, Nashville, and surrounding areas (if it is a local business)

• A mix of trend-driven content used to enhance, not define, your brand.

Businesses that grow on social media are the ones that know how to create content people look forward to, not just content that blends into the feed.

The Takeaway

Trends are fun, but they are not enough to build real growth. The key is creating content that keeps people on your page, builds trust, and shows why your business is worth choosing.

If you are a small business in Murfreesboro or anywhere in Middle Tennessee and you are ready to build a social media strategy that goes beyond trends, professional social media consulting can help you get there.